The landing performed well and remains active, even though José hasn’t promoted it again.
The cognitive bias known as The Paradox of Choice tells us: "Too many options paralyze the customer. Never offer more than 3 options on the same landing page."
✅ I implemented this principle directly: We offered just two service options:
A low-cost, entry-level service to let users try the brand. A complete premium detailing package, clearly presented as the best value and recommended choice.
By simplifying the decision, we made it easier for users to choose without overthinking, which improved both engagement and conversions.
Another key principle in neuromarketing is reducing friction by addressing every possible customer concern or hesitation.
That’s why it’s essential to: offer clear guarantees, communicate that the customer can cancel or request a refund easily.
Alvato does this very well. It's one of the few companies in Spain offering multiple guarantees, including: The Rain Guarantee, Satisfaction Guaranteed, 14-Day Refund Option. All these signals build trust and help the customer feel safe and confident in their purchase.
The green color is widely used in digital marketing by major brands to communicate positivity and reassurance. In this case, we used green to deliver a message that removes pressure: “Buy now and book your visit whenever you want.”
This gives the user a sense of control, calm, and flexibility — which can be the final nudge they need to complete the purchase.
Why is it on green?
Colors directly influence emotions and decision-making.
Green, specifically, is associated with: Safety, tranquility, success positive actions (“Accept,” “Buy,” “Go”). When a positive message (like a benefit, reassurance, or promotion) is shown in green, the brain perceives it as trustworthy and encouraging. It activates areas linked to positive emotional response and reduces cognitive resistance — making the path to conversion smoother.
People naturally seek social proof before making a purchase — especially through reviews, testimonials, and a sense of human connection.
We leveraged this behavior by integrating elements that build trust and emotional closeness:
✅ We used a real photo of the CEO, positioned next to the influencer and his team. This humanized the brand and created a sense of credibility, authenticity, and social validation.
Below the image, we added reviews and testimonials, reinforcing the decision with real voices from satisfied customers.
This approach combines authority, peer influence, and emotional warmth, which are powerful triggers in neuromarketing.
